How do I structure my pricing for my online course?
Great question. For an online course, I'd recommend thinking about pricing in terms of transformation delivered — not hours of content.
A simple three-tier framework:
- Entry ($97–$297): Core content, community access
- Mid ($497–$997): Adds coaching calls, direct feedback rounds
- High-ticket ($1,500+): Done-with-you, direct access
The key principle: students should be able to calculate a clear ROI. What transformation does your course deliver, and what's that worth to them?
A simple three-tier framework:
- Entry ($97–$297): Core content, community access
- Mid ($497–$997): Adds coaching calls, direct feedback rounds
- High-ticket ($1,500+): Done-with-you, direct access
The key principle: students should be able to calculate a clear ROI. What transformation does your course deliver, and what's that worth to them?
My students are freelance designers trying to raise their rates.
Perfect niche — motivated buyers who can do the math themselves.
If your course helps a designer go from $75/hr to $150/hr, and they bill 100 hrs/month, that's a $7,500/month raise. A $997 course is a no-brainer at that ROI.
My recommendation:
- Early cohort: $697
- Launch price: $997
- Add a $1,997 tier with portfolio review
Want help writing the value proposition for your sales page?
If your course helps a designer go from $75/hr to $150/hr, and they bill 100 hrs/month, that's a $7,500/month raise. A $997 course is a no-brainer at that ROI.
My recommendation:
- Early cohort: $697
- Launch price: $997
- Add a $1,997 tier with portfolio review
Want help writing the value proposition for your sales page?
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